Book editing, consultation and coaching

So, you’re writing a non-fiction book and the writing bit doesn’t concern you because you love writing!

The bits that do concern you, however, are one, or all, of these:

  • You’re not sure if the ‘big idea’ of your book will resonate with the target market.
  • You’re not sure if you’ve structured your book correctly to deliver a big payoff for the reader.
  • You need accountability to get the book finished.

Here’s how I help people like you:

Developmental Editing

Think of this as a ‘North Star’ consultation for your book.

Why? Because you need something to guide the book writing process and this is it.

It’s not enough to have a ‘big idea’ you want to share with the world. You must also consider:

  • Will it resonate with the intended market? (Are they ‘ready’ to hear it?)
  • Can I access that market? (There’s no point having a big idea that will help real estate agents if you’re unable to get your book in front of those people.)
  • Will writing a book for this market allow me to achieve my goals?
  • Do I even know what my goals for this book are?

Over a series of calls and emails, I will work with you to:

  • Understand why you want to write this book.
  • Understand your goals for the book.
  • Identify the markets you can access.
  • Interrogate your ‘big idea’ to ensure it will help you achieve your stated goals while providing value to the market.
  • Generate a strong working title and sub-title.

At the end of the process, you will understand the ‘promise’ you are making with your book, and have confidence that you can deliver on it.

This consultation process costs $850.

Structural editing

It doesn’t matter how beautifully you write. If your book jumps all over the place and fails to take the reader on a logical journey, it won’t resonate or get traction. Which means your ‘big idea’ will never get the chance to spread.

There are two stages in the book writing process where I can assist with structure:

1. The outline stage

I look at the proposed book outline and determine whether it is logical and structured in a way that will allow for optimal delivery of the ‘big idea’.

Cost: $750 (includes a pared down version of the developmental editing consultation described above)

2. The first draft stage

I will first read through the entire first draft, then:

  • Mark up the document with notes about what works and what doesn’t.
  • Provide notes about structural changes I believe will make the book stronger.
  • Indicate sections that might require further fleshing out.

Cost: 3c per word (includes a pared down version of the developmental editing consultation described above)

Book coaching

I’ve written and self-published four books.

I’ve also typeset and designed all four books. (Yes, I know, I have a very weird and unique skillset.)

I know what an ISBN is, and whether you need one. I know how to navigate Amazon’s CreateSpace and Kindle Direct Publishing (KDP) platforms.

In short, I’m familiar with every step of the book writing and publishing process from idea conception right through to publication.

There are two ways I can coach you through the writing of your book:

1. On an as-needed basis

If you feel you’re pretty sorted with what you’re doing, but would like easy access to someone who’s been there, done that, so you can ask questions when you get stuck, this is the most cost-effective option.

Cost: $250/hr (or part thereof)

2. On a fixed retainer

If you need someone to work through the whole process with you, from start to finish, this is the option for you. The retainer is payable up front, gives you access to me for one year, and includes:

  • Developmental Edit.
  • 1 x Structural Edit (either at the outline stage, or first draft stage).
  • 4 x one-hour Skype calls.
  • Provision of deadlines and accountability.
  • Advice about book design and layout.
  • Advice about launching your book.
  • Unlimited access to everything I know about book writing, publishing and design.

Cost: $2500

Book a call

For a free consultation to help you determine whether we’re a great fit for each other, click here to book a time.

What people are saying

“Kelly provided fantastic structure and clarity for ‘The Guest Experience Map’ book. Her invaluable guidance early on improved both the flow of the book, and the value it delivered to the reader.”

Jesse Desjardins | Author of The Guest Experience Map



Kelly was an integral part of my book writing process – from first flicker of an idea through to the finished product.

She helped me in four important ways.

  1. By providing a structural edit of my book outline – ensuring I had a strong narrative and didn’t stray from my core message.
  2. Coaching and encouraging me through that difficult first draft.
  3. Providing invaluable advice about the book production and publishing process.
  4. Typesetting and designing the internal pages of my book.

People often use ‘I couldn’t have done it without you’ as an empty platitude, but with my book it’s 100% true that I could not have completed my project without the wonderful Kelly Exeter.

I highly recommend Kelly to all writers, regardless of where you are in your book writing process.

Kate Toon | Author of Confessions of a Misfit Entrepreneur



“I’d put together a rough outline of my book and nearly started writing it. (As a subject matter expert I thought I knew what I should write.) But, just to be sure, I thought I’d have someone look over it.

Boy, am I glad I had Kelly take a look before I went too far down the road!

Kelly performed a developmental edit on my book, narrowed the target audience, reshaped the promise it was making, and helped me restructure it to deliver on that promise.

Now I have confidence that my book will not only have better clarity for my readers, but deliver far more value than the concept I originally conceived of.”

Raj Jha | CEO of Practice Alchemy