Book editing, consultation and coaching

So, you’re writing a non-fiction book and:

  • You’re not sure if the ‘big idea’ of your book will resonate with the target market.
  • You’re not sure if you’ve structured your book correctly to deliver a big payoff for the reader.
  • You need accountability to get the book finished.

Here’s how I help people like you:

Developmental Editing

Think of this as a ‘North Star’ consultation for your book.

Why? Because you need something to guide the book writing process and this is it.

It’s not enough to have a ‘big idea’ you want to share with the world. You must also consider:

  • Will it resonate with the intended market? (Are they ‘ready’ to hear it?)
  • Can I access that market? (There’s no point having a big idea that will help real estate agents if you’re unable to get your book in front of those people.)
  • Will writing a book for this market allow me to achieve my goals?
  • Do I even know what my goals for this book are?

Via Skype and email, I will work with you to:

  • Understand why you want to write this book.
  • Understand your goals for the book.
  • Identify the markets you can access.
  • Interrogate your ‘big idea’ to ensure it will help you achieve your stated goals while providing value to the market.

At the end of the process, you will have:

  • A strong working title and sub-title.
  • Clear understanding of the ‘promise’ you are making to the reader.
  • Confidence you can deliver on that promise.
  • Confidence the proposed book can deliver on your personal goals.

This consultation process costs $750

Structural editing

It doesn’t matter how beautifully you write. If your book jumps all over the place and fails to take the reader on a logical journey, it won’t resonate or get traction. Which means your ‘big idea’ will never get the chance to spread.

There are two stages in the book writing process where I can assist with structure:

1. The outline stage

I look at the proposed book outline and determine whether it is logical and structured in a way that will allow for optimal delivery of the ‘big idea’.

Cost: $350

2. The first draft stage

I will first read through the entire first draft, then:

  • Mark up the document with notes about what works and what doesn’t.
  • Provide notes about structural changes I believe will make the book stronger.
  • Indicate sections that might require further fleshing out.

Cost: 3c per word 

Book coaching

I’ve written five books and self-published four of them.

I’ve also designed and typeset 10 books, including my own. (Yes, I know. I have a very weird and unique skill set.)

I know what an ISBN is, and whether you need one. I know how to navigate Amazon’s CreateSpace and Kindle Direct Publishing (KDP) platforms. I know what kind of launch you’re going to be able to do based on your following, connections and timelines.

In short, I’m familiar with every step of the book writing and publishing process from idea conception right through to publication.

There are three ways I can coach you through the writing of your book:

1. On an as-needed basis

If you’re across most things in the writing/publishing process but want someone you can quickly email or call for help if you’re stuck, this is the option for you.

Cost: $350 for the first hour, $150/hr thereafter

2. On a fixed retainer

If you’d like someone on hand to work through the whole process with you one-on-one, this is the most cost-effective option. The retainer is payable up front, gives you access to me for one year, and includes:

  • Developmental Edit.
  • Structural Edit (at the outline stage).
  • 4 x one-hour Skype calls.
  • Provision of deadlines and accountability.
  • Advice about book design and layout.
  • Advice about launching your book.
  • Access to everything I know about book writing, publishing and design.

Cost: $2500

3. Group coaching

I also offer group coaching via an online forum. If you’d like ongoing and direct access to everything in my head, at a cost well below my usual rates, the online coaching community is the place to get it.

Cost: $450 covers the first 6 month block, then it’s $250 for each 6 month block thereafter.

(Why a forum rather than a Facebook group? Information and conversations get lost in Facebook groups too easily + I don’t like doing business on platforms I don’t control. Why are payments in 6 month blocks? Because if you’re only signing up for a month, you’re not serious about writing a book.)

Let’s chat!

For a free consultation to help you determine whether we’re a great fit for each other, click here to book a time.

Or drop me an email with any questions you have about the above.

What people are saying

“Kelly provided fantastic structure and clarity for ‘The Guest Experience Map’ book. Her invaluable guidance early on improved both the flow of the book, and the value it delivered to the reader.”

Jesse Desjardins | Author of The Guest Experience Map



“Kelly was an integral part of my book writing process – from first flicker of an idea through to the finished product.

She helped me in four important ways.

  1. By providing a structural edit of my book outline – ensuring I had a strong narrative and didn’t stray from my core message.
  2. Coaching and encouraging me through that difficult first draft.
  3. Providing invaluable advice about the book production and publishing process.
  4. Typesetting and designing the internal pages of my book.

People often use ‘I couldn’t have done it without you’ as an empty platitude, but with my book it’s 100% true that I could not have completed my project without the wonderful Kelly Exeter.

I highly recommend Kelly to all writers, regardless of where you are in your book writing process.”

Kate Toon | Author of Confessions of a Misfit Entrepreneur



“I’d put together a rough outline of my book and nearly started writing it. (As a subject matter expert I thought I knew what I should write.) But, just to be sure, I thought I’d have someone look over it.

Boy, am I glad I had Kelly take a look before I went too far down the road!

Kelly performed a developmental edit on my book, narrowed the target audience, reshaped the promise it was making, and helped me restructure it to deliver on that promise.

Now I have confidence that my book will not only have better clarity for my readers, but deliver far more value than the concept I originally conceived of.”

Raj Jha | CEO of Practice Alchemy